Behold, the new Mercedes-Benz Vito print campaign, photographed by Martijn Oort.
Mercedes approached these ads and their corresponding TV spots, featuring German actor Christian Ulmen, with a sense of humor.Â As a newly
hired employee, Christian’s characters need to make it through the first chaotic day on the job without getting fired, at which point the company will be given the new Mercedes Vito.Â How’s that for a creative twist on a Mercedes campaign?!
Shooting both on location and in the studio in Berlin, Martijn brought his problem solving skills to bear, and, as we’ve come to expect, delivered yet another seamless campaign!
See full post here: Marilyn Cadenbach Blog2015-04-03.