Kevin Arnold for Leinenkugel’s

Speaking of summer, Kevin Arnold‘s campaign for Leinenkugel’s Summer Shandy and Canoe Paddler Beers has just been released. Kevin worked with Chicago agency Jacobson Rost, who was given the task of giving the brand a new look that is very authentic and accessible. Although the agency only planned to shoot a couple of key images, once the client saw the work, they decided to change the entire concept to be based around this style of authentic, natural light imagery. Take a look at some of the images from this first shoot that inspired the creative direction of the brand, below.


Kevin Arnold for Leinenkugel’s
Kevin Arnold for Leinenkugel’s
Kevin Arnold for Leinenkugel’s

See full post here: Held & Associates2014-08-04.