Being part of a product launch is always an exciting opportunity in our industry. Being part of a brand launch is even better. Recently John Huet was asked to participate in the launch of a new athletic brand, Topo Athletic. Topo seeks to integrate human biomechanic technology into products that work with the athlete not for the athlete. John’s images visually expand on the core concept of the product working with the athlete throughout their routine. Check them out on the Topo website and the gallery below.
See full post here: Marilyn Cadenbach Blog2013-01-28.