SERBIN COMMUNICATIONS, INC
LA / NY / UK

CORPORATE HEADQUARTERS
813 Reddick Street
Santa Barbara California 93103

805 963 0439 international calls
800 876 6425 toll-free in the US

WWW.AT-EDGE.COM

John Huet Helps Nike Pay Tribute to Olympic Gold Medalist Liu Xiang

John Huet Helps Nike Pay Tribute to Olympic Gold Medalist Liu Xiang

In April Liu Xiang, the first Chinese man to win an Olympic Gold Medal in the Men’s Track & Field event, formally announced his retirement from the world of competitive running.

Nike, wanting to pay tribute to Liu’s lifetime achievements through their brand campaign #EvenTheOrdinaryCanFly, enlisted the help of photographer John Huet who quickly jumped on a plane to China to shoot the following series of images.

The campaign shows how a seemingly ordinary person achieves the extraordinary, capturing Liu’s pioneering spirit and inspiring a future generation of runners to believe in themselves, push beyond their limits and dream big.

JohnHuet_NikeLX-2

John Huet / Nike

JohnHuet_NikeLX-4

John Huet / Nike

JohnHuet_NikeLX-5

John Huet / Nike

JohnHuet_NikeLX-7

John Huet / Nike

JohnHuet_NikeLX-10

John Huet / Nike


John Huet is represented by Marilyn Cadenbach. Explore more of his commercial work through his AtEdge portfolio and website.