John‘s latest t.v. spot for Volvo features Alex’s Lemonade Stand Foundation. ALSF emerged from the front yard lemonade stand of Alex, a child diagnosed with cancer who wanted to raise money to help find a cure for other children battling the disease. Since then the foundation has evolved into a national fundraising movement raising over $50,000,000.00 to help end childhood cancer.
See full post here: Marilyn Cadenbach Blog2012-07-10.