Jason Elias was hired to shoot a national launch campaign for a foldable bike company called Durban Bikes. The goal of the campaign was to match the bikes popularity in the South American market with the North American market.
The shoot focused on highlighting how the bikes appealed to the young, urban generation while also showing off the compact nature of the bike.
The spot was also featured on The Ellen Show when Ellen gave every audience member a Durban Bike.
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