New Work from Paul Aresu

Company:  Incyte          Product: PV Awareness     

Agency: Navicor/Syneos Health
Creative Director: James Griffith   Account Director: Kevin Stove   Agency Producer: Nikki Di Franco

Photography Producer:  Rachel Cantatore     Digital Department Manager:  Mike Moskowitz
Photographer:  Paul Aresu

We photographed real animals at two locations.  First, a sheep farm and then a wolf rescue.  Paul really became the sheep whisperer, he wrangled them so perfectly, getting the shots that we needed. 

Extensive research was needed to achieve the correct stance of the wolf and facial expression.  

We went from a snarling to an intense focused-on-it’s-prey expression.