Company: Incyte Product: PV Awareness
Agency: Navicor/Syneos Health
Creative Director: James Griffith Account Director: Kevin Stove Agency Producer: Nikki Di Franco
Photography Producer: Rachel Cantatore Digital Department Manager: Mike Moskowitz
Photographer: Paul Aresu
We photographed real animals at two locations. First, a sheep farm and then a wolf rescue. Paul really became the sheep whisperer, he wrangled them so perfectly, getting the shots that we needed.
Extensive research was needed to achieve the correct stance of the wolf and facial expression.
We went from a snarling to an intense focused-on-it’s-prey expression.