Fulvio Bonavia’s ‘Flora’ Project Inspires Video Commission for Vogue

While working on his portfolio, Fulvio Bonavia came across some images he created in the past for a Rado campaign and was inspired to create some new imagery.

Fulvio explains:

“I found that some of the shapes [in the previous images] reminded me of flower petals, so I decided to shoot some new liquid colors underwater”

He matched the colors and shapes from the new images with different types of plants that he found at a flower show in Milan and showed the images to Vogue Italy. Vogue loved the concept so much that they commissioned Fulvio to shoot a video promotion for a new line of perfumes.

The resulting video was published on Vogue.it and was also used for social media promotions.

Fulvio is represented by Stockland Martel. See more of his work through his AtEdge portfolio and on his website, fulviobonavia.com.