While working on his portfolio, Fulvio Bonavia came across some images he created in the past for a Rado campaign and was inspired to create some new imagery.
“I found that some of the shapes [in the previous images] reminded me of flower petals, so I decided to shoot some new liquid colors underwater”
He matched the colors and shapes from the new images with different types of plants that he found at a flower show in Milan and showed the images to Vogue Italy. Vogue loved the concept so much that they commissioned Fulvio to shoot a video promotion for a new line of perfumes.
The resulting video was published on Vogue.it and was also used for social media promotions.