Farm Hard: An Aptly Named Campaign for Agricultural Tires with Andy Anderson

By Anne Telford “When Firestone was first looking to update and invigorate their campaign, we invested in some very telling research with the farmers and ranchers who use ag tires every day. And the simple discovery was that they didn’t think about tires much at all, unless there was a problem,” says Walt Burns, creative […]

See full post here: Notes From A Rep's Journal2017-04-04.