I went the day before to scout, and found a great spot in the bullpen. We cleared it with Rockies’ media, and planned to get there a few hours before our 20 minute slot with Ubaldo. We had to get each lighting setup dialed in and clearly marked so we could move through all three setups quickly.
The day of the shoot, our media contact dropped off the face of the earth. No one else was there. So we were left standing outside Coors field as the clock ticked down. We now have an hour to set up. I start to sweat.
I don’t always have time to scout editorial shoots, but I’m glad I did on this one. Even with the advance planning and scheduling, there was no way to anticipate that our media contact was going to throw us under the bus.
If this had happened to the less experienced me, say five years ago, I might have snapped. Planning ahead, knowing where to shoot, working quickly and efficiently, and dealing with unexpected adversity on set are all acquired skills, and there is no substitute for time spent doing these things (or having them happen to you).
This is especially true in the editorial world where most of the time you are working on the fly, without a producer or any real budget. It’s great practice for advertising work, since it teaches you to improvise on set.
Thanks to Wes Ferguson of LA Digital Assistant, who totally hooked me up on this one. And to Ubaldo for being super cool….
See full post here: deconstruction2010-07-20.