LSD recently had the great privilege of working with celebrated Italian creative Lele Panzeri.Â Panzeri approached themÂ to collaborate, design and produce an original concept involving swimsuits.
Whatâ€™s more iconic than the Monokini – designed by Rudi Gernreich in the 60s, modeled by Peggy Moffitt and photographed by the renowned William Claxton.
TheirÂ team brainstormed giving the Monokini a modern appeal, pushing the limits of creativity, combining photography, makeup, live action, 3Dand CGI. Â With backgrounds in traditional photography, LSDÂ prides themselves in creating highly realistic elements using the latest in technology to capture all the fine details for the final image.Â Fashion photographer Mattia Guolo, the newest member of theÂ team, headed the project, successfully combining the visual and CGI talents of the LSD post production team. Â Francesco Guerrera of Fralligraphy createdÂ the lettering on the image and Acqua Su Marte supported themÂ with their studio facility.
Big things are coming this month, stay tuned, for the launch of LSD’s new and refreshed website.