Cracking Down on Piracy

With the freedom it offers, it’s no surprise that the internet is teeming with entities happy to exploit that very freedom: pirate entertainment sites. What is shocking is how these sites are funded: by advertising dollars from recognizable , reputable brands ranging from airlines to fast food to car companies to luxury retail and everything in between.

Rob Wilson Illustration

 

With the freedom it offers, it’s no surprise that the internet is teeming with entities happy to exploit that very freedom: pirate entertainment sites. What is shocking is how these sites are funded: by advertising dollars from recognizable , reputable brands ranging from airlines to fast food to car companies to luxury retail and everything in between.

 

 

Fredrik Broden Photography

 

 

Pirate entertainment sites are big business. In light of a recent damaging report, these brands might want to take notice of their dealings and adjust accordingly. As per a recent article on Selling Stock

 

“The Copyright Alliance has prepared a letter that will be sent to the CEO’s of brands that appear on multiple occasions on infringing sites. The letter asks them to pledge to keep their ads off of illegal sites and advises them of the damage their advertising spend is doing to the creative community, and by extension many of their customers.” 

 

Brian Cronin Illustration

 

In laymen’s terms: Wake up, Advertisers! What these sites do is outright theft. They’re stealing the work and residual livelihood of honest, hard working artists and, by proxy, so are you. 

 

Let’s hope these brands act responsibly and swiftly. 

 

 

 

 

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See full post here: reneerhyner.com/node-feed2013-03-20.