Motion

Campaign Spotlight: Bill Cahill Shoots for Peet’s Coffee

Bill Cahill recently worked on a series of motion & stills for Peet’s Coffee. The final campaign conveys the beauty of coffee, using simple lighting to broadcast the rich dark colors of the product.

Check out the behind-the-scene footage for the campaign:

Agency: Cutwater San Francisco
Executive Creative Director: Chuck McBride
Executive Producer: Daniel Tuggle

Bill adds, “I was hired for this Peet’s Coffee campaign after the producer noticed my recent images in AtEge. Making sure the agencies see new work throughout the year is important reinforcement, even when they know me by reputation. For this project, I enjoyed working with multiple formats and being able to switch from stills to motion and create multiple effects to achieve the ‘coffee first’ theme. The creatives were a joy to work with as well.

About Bill Cahill
Bill Cahill is a highly specialized tabletop photographer based in New York and Los Angeles known for creating compelling images of liquids in motion. Over the years, he has developed new techniques and strategies that have been favored by commercial clients and publishers alike, including Bon Appétit, Los Angeles Times Magazine, British Petroleum, Ogilvy&Mather, DirecTV, Home123 and Rapp Collins Worldwide.

Bill is represented by JK&. More of his work can be seen through his AtEdge portfolio, & at bill-cahill.com.

©Bill Cahill

©Bill Cahill

©Bill Cahill

©Bill Cahill

©Bill Cahill

©Bill Cahill

Johnny & June: The Making of an AtEdge Ad by Russell + Rutherford

We found this in our archives and thought it would be fun to share.

A couple of years ago, AtEdge partnered with Russell + Rutherford on an ad for the inside front cover of the Communication Arts Advertising Annual. James Russell and his partner, Ann Rutherford conceived and shot a series of original images for the ad, and even sent us some great video they put together from their shooting day.

Steamy!

Check out more work from the duo through their AtEdge portfolio and at russellrutherfordphoto.com.

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

©Russell + Rutherford

Glen Wexler’s Future Cities Rebrand Epson

Glen Wexler collaborated with the team at Epson America to launch a global brand campaign aimed at creating awareness of the company’s diverse selection of products. Addressing the perception of being a printer company, Epson wanted to showcase the many facets of technology they’re involved with, from robotics to projectors and more.

To do this, Glen was asked to create futuristic visions of cities with Epson products integrated into the infrastructure. His challenge was to create scenes that were respectful to each city while suggesting plausible developments in architecture, urban development and transportation.

Glen photographed the immersive cityscapes first. Then, design development, CGI modeling and compositing were implemented to create the final imagery. His process is described in great detail in the behind-the-scenes video below.

Much of Glen’s work consists of integrated campaigns in which he photographs, directs CGI, and directs the broadcast. Creative retouching has been done in-house since 1992, and his team handles all aspects of print and motion production. This approach allows creative continuity from print to online to broadcast, as well as cost efficiencies from the seamless coordination of creative assets and production resources.

About Glen Wexler
Internationally recognized as one of the original artists to incorporate digital imaging technology into the creative process, Glen Wexler is widely regarded as a pioneer and leader in the photographic community. His work has been profiled in many publications including: Communication Arts, French PHOTO, Creativity, Los Angeles Times, Apple Pro Stories, and Adobe Photoshop Innovator’s Spotlight. His advertising clients include Acura, Sony, Jeep, Maxell, Adobe, Intel, Coca-Cola, Capital One, Toyota, Pepsi, Warner Brothers Pictures and hundreds of others.

For a deeper look into Glen Wexler’s body of work, please visit his AtEdge portfolio and website, glenwexler.com.

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The first step in creating the print ads was to shoot the cityscapes. For New York, Glen suggested the new downtown skyline over more classic views. ©Glen Wexler

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In Tokyo, the modern architecture of the Shinjuku district already looks like a city of the future. ©Glen Wexler

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The new architecture and transportation were added using CGI models. Epson products were strategically featured and positioned within the cityscapes. ©Glen Wexler

Tyler Stableford Wins Multiple Awards for ‘Disconnect Day’ Campaign

Tyler Stableford and the team at Stableford Studios were just the awarded 3 Telly Awards for their recent work on a TV commercial campaign for Cabela entitled, Disconnect Day.

As a director, it’s a wonderful feeling when a campaign operates on a deeper level — and this Disconnect Day series is truly a heartfelt project to encourage more people to disconnect from their devices and to spend the day outdoors with friends and loved ones. Many thanks to Bill Davaris and Andrew Ladden for creating this campaign, and to Brandon Beck and Spencer McAdoo at Cabela’s for making the project a reality.
— Tyler Stableford

Congratulations team!

Check out a 70 second version of the campaign, running in movie theaters nationwide, featuring country star Justin Moore singing “What a Wonderful World”:

Also below is an additional :60 Disconnect Day anthem with clever word plays on social media terms:

Chris Gordaneer for Canada Apprentice Loan

Award-winning photographer Chris Gordaneer, represented by Randy Cole Represents, was recently commissioned to shoot an advertising TV spot for client Canada Apprentice Loan.

His energetic, atmospheric work is the result of the intimacy he creates on his shoots. “I always strive to make people feel invited and welcome when I’m shooting” he explains.

Check out the video below:

Nice job Chris!

New Work: Thomas Chadwick

English photographer and Chicago resident Thomas Chadwick has updated his wide ranging portfolio with a piece he shot, directed and wrote about Chicago boxer Dimar “El Animal” Ortuz.

From Thomas,

Documenting Dimar prepare for an upcoming fight was eye opening. What he goes through on a daily basis is grueling. He’s physically tough and mentally focused. At the same, time he surprised me with how warm and open he is. He’s an exceptional person. I really enjoyed my time with him.

I would like to thank the people that helped me bring this project to life. Nicholas Price, Curtis Schmidt, Nealle Dipaolo, Agnieszka Ray,a Mike Shimer, Tyler Lundberg, Erica Chadwick, and Joe Lombardo

Check out the video below:

Thomas Chadwick is represented by ETC CREATIVE. His AtEdge Portfolio can be viewed here.

Photographer Spotlight: Iain Crawford

Iain Crawford is an amazing photographer whose dedication to finding new techniques and processes that allow him to push photographic boundaries is clearly communicated through his visually engaging images.

He grew up in Africa and Malaysia and developed a passion for photography at an early age. Once he left his home and ventured to London, he ventured into working as an account handler but ultimately left to pursue his photographic career.

Iain loves to capture images that have a strong graphic and textural quality, often searching out the graphical symmetry in chaos, while still maintaining the personality and emotion of the subject.

His career has lead him to shoot campaigns for many of the world’s top brands such as Lancome, Giorgio Armani, Panasonic, Samsung Loreal and others and receive commissions from a host of top international magazines like Harper’s Baazar and Vogue.

Commenting on shooting with paint, Iain says:

I love the fusion between paint and model. The resulting shapes are as opulent as any piece of bespoke couture. The excitement and anticipation as we wait to see the next piece of unpredictable chaos is electric. There is something magical about how random chance materializes into beautiful images in front of our eyes.

 

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Please visit Iain Crawford’s website for more of his work.

Down the Fence: A New Documentary Project from Lori Adamski-Peek

Lori Adamski-Peek has been a commercial photographer for 30 years, shooting for clients such as National Geographic, The New York Times, Sports Illustrated, and Newsweek, and numerous celebrities. She is known for her exceptional captured-moment images and reportage-style photography that emphasizes light quality.

Her new documentary in progress, Down the Fence, profiles horse trainers on their journey to compete for one of the most challenging equestrian championships in the world,  giving a rare glimpse into their unique lifestyle.

This is a film about passion, perseverance, community, and the enduring power of the human-animal connection.
 

 

There is a Kickstarter Campaign in place to help the team raise the money needed to finish this movie. So far, all of the research, time, effort, and funds have been provided by Lori and her team.

With your help they will be able to attract the additional talent and resources needed to make this film the absolute best it can be! Support a meaningful and creative project.

There are only 11 days left to help; visit Down the Fence’s Kickstarter.

7 Motion Advertising Campaigns You Won’t Want to Miss

Telling a story in one photograph is quite different than telling a story at 24 frames per second. As seasoned shooters, the AtEdge photographers have mastered not only stills but also motion.  They’ve been hired to work on some of the largest commercial motion advertising campaigns in the world.

Check out these 7 motion advertising campaigns you won’t want to miss:

Sandro for Nikon USA:

 

Corriette Schoenaerts for Ricoh Geljet Printer:

 

Andrew Bordwin for YoFi:

 

Simon Stock for Bentley:

 

Jamie Kripke for Hewlett Packard:

 

Dan Escobar for Nature’s Bakery

 

Ransom & Mitchell for Oakland A’s

Our photographers have done it all. Browse through more of their Motion Campaigns or use our Specialty Search to explore other styles, techniques, and subjects.