We take it for granted now but once upon a time color photography was a ground-breaking and awe-inspiring phenomenon and with good reason. Color photography in its early stages of experimentation was a humble and dicey process with color being precariously achieved only to quickly fade away when exposed to light for viewing. Talk about frustrating!
Thankfully, the early pioneers of color photography eventually got it right and the result was a rich and engaging palette of life as it really was: in color. Indeed, it was Life magazine, among a few others, who was at the forefront of bringing color photography to the masses.
The Milwaukee Art Museum is celebrating this fantastic turn in history with its comprehensive exhibition Color Rush: 75 Years of Color Photography in America currently open until May 19th. With gorgeous dye transfer prints, delightfully muted color transparencies and eye-catching Colorama facsimiles, this is a must-see show for lovers of photography, history and life at large, in all its beautiful shades, hues and variations.
1. Bouquet of Flowers, 1940, Edward Steichen 2. Zabriskie Point, Death Valley, CA,1959, Ansel Adams 3. Negro boy near Cincinnati, Ohio, 1942 or 1943, John Vachon
All images from mam.org
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