A couple of cinemagraphs we created as part of a larger campaign of work for North Carolina Tourism with LGA in Charlotte.
The intention of LGAâ€™s new campaign for North Carolina Tourism was to attract first-time visitors to North Carolina. To that end, they crafted a beautiful â€œFirsts That Lastâ€ campaign, featuring people who had never been to North Carolina. In the cinemagraph above, for example, Jazmene and her daughter, Peyton, not only had never visited North Carolina before, theyâ€™d never seen the ocean before. Crazy. What an honor it was to document their first trip to the Outer Banks, and witness the joy of their first sight of three-quarters of the planet. Truly a first experience for them that will last a lifetime.
As part of our campaign for North Carolina Tourism, I also had the opportunity to photograph climbers rappelling down Big Bradley Falls in Saluda, North Carolina. Not for the faint of heart or weak of knee, rappelling down a 200-foot waterfall is no joke. Itâ€™s wet. Itâ€™s slick as hell. And you can barely hear yourself think over the roar of the falls – which may be a good thing, given the insanity of it all. In order to photograph our talent, I had to do everything they did – only facing down the wall (called the Australian Rappel) and shooting all the while with an extremely heavy and cumbersome underwater camera. In doing so, I was reminded of what they said about Fred Astaire and Ginger Rogers – that everybody remembers the balletic pyrotechnics of Fred Astaire, but nobody remembers that Ginger Rogers did everything he did, only backwards and in high heels. I was definitely feeling like Ginger Rogers in a wetsuit that day.
Thanks so much to Jon Cain, Ryan Coleman and Naomi Newman of LGA in Charlotte for trusting me with their wonderful campaign; and to all the folks at Green River Adventures in Saluda, for keeping us safe as we dangled off of Big Bradley