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Christopher Wilson for North Carolina Tourism

Christopher Wilson for North Carolina Tourism

As part of a campaign for North Carolina Tourism, Christopher Wilson had the opportunity to photograph climbers rappelling down Big Bradley Falls in Selma, North Carolina.

Christopher describes the project:

“Not for the faint of heart or weak of knee, rappelling down a 200-foot waterfall is no joke. It’s wet. It’s slick as hell. And you can barely hear yourself think over the roar of the falls – which

© Christopher Wilson

© Christopher Wilson

© Christopher Wilson

© Christopher Wilson

© Christopher Wilson

© Christopher Wilson

may be a good thing, given the insanity of it all.

In order to photograph our talent, I had to do everything they did –  only facing down the wall (called the Australian Rappel) and shooting all the while with an extremely heavy and cumbersome underwater camera. In doing so, I was reminded of what they said about Fred Astaire and Ginger Rogers – that everybody remembers the balletic pyrotechnics of Fred Astaire, but nobody remembers that Ginger Rogers did everything he did, only backwards and in high heels. I was definitely feeling like Ginger Rogers in a wetsuit that day.”

The intention of LGA’s new campaign for North Carolina Tourism was to attract first-time visitors to North Carolina. To that end, they crafted a beautiful “Firsts That Last” campaign, featuring people who had never visited North Carolina before. Some of the images featured are of Jazmene and her daughter, Peyton. Not only had they never visited North Carolina before, they’d never seen the ocean before.

Christopher adds about the experience:

“What an honor it was to document [Jazmene and Peyton’s] first trip to the Outer Banks, and witness the joy of their first sight of three-quarters of the planet. Truly a first experience that will last a lifetime.”

Browse through more of Christopher’s work through his AtEdge portfolio and website.