Last month Cesar Millan’s latest book “Lessons From The Pack” came out, published by National Geographic Publications. Â I was fortunate enough to shoot the cover and most of the images inside (Cesar includedÂ a number of his personalÂ photos in the book).
The year before, my good friend George Gomez had reached out to see if I was interested in working with him toÂ get the book shot. At that point, Cesar has a manuscriptÂ written and they were in negotiations with NG Publications to figure out exactly how to positionÂ the book.
Going into the shoot withÂ a slight sense of uncertainty about how it would be used ended up being a blessing in disguiseÂ as it meantÂ that George and I could could simply be aÂ bit more creative in what we pitched to Cesar. In essence, within certain limitations, we were given a blank canvas to fill and that ended up being a lot of fun and creatively fulfilling.
The end result was a series of studio and location daysÂ (part stage in DTLA and part at Cesar’s well-known Dog Psychology Center) where we simply took the basic concept of the book – what Cesar has learned form his dogs – and used that as an inspiration for howÂ we looked for where we wanted to shoot.
Cesar ended up being great about this approach and it allowed us to collaboratively craft the entire feel ofÂ the book.
So often shoots end up being crafted well in advance, and though that can be very rewarding, the sense of freedom and freshness of just diving in and seeing what arose in the moment was really fun. And we got greatÂ images toÂ boot!
See full post here: JASON ELIAS BLOG2017-03-27.