Carlos Mendez Roca…

One of the things I love most about what I do is the variety. One day we could be photographing quirky humorous images in North Carolina for Lowe’s, the next could be nitro cold brewed coffee for The Coffee Bean & Tea Leaf in Los Angeles. Recently we were commissioned to create imagery for an exclusive boutique architectural and interior design firm in San Francisco. Part of the project was shooting portraits of the creatives that make up the firm. Rather than shooting the traditional “head shots†that adorn so may web sites and corporate brochures, we wanted to do something that was more iconic and spoke to the personality of the firm. We shot the images with the intent of using them in a black & white form, mimicking the graphic tone taken by the designers. However, after returning to the studio in Los Angeles and starting to play with the imagery from the shoot, I kept going back to the same frame of one of the principal’s, and I kept reverting it back to color. I worked a few different interpretations of the file, but after several hours of experimenting I found myself returning to the same visual direction… and what I was drawn to was an image that I felt had a classic, almost retro 1920’s/1930’s feel. It was and still is my favorite image from the session…

Carlos Mendez Roca – © 2016 Dana Hursey Photography

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