Campaign Spotlight: Bill Cahill Shoots for Peet’s Coffee

Bill Cahill recently worked on a series of motion & stills for Peet’s Coffee. The final campaign conveys the beauty of coffee, using simple lighting to broadcast the rich dark colors of the product.

Check out the behind-the-scene footage for the campaign:

Agency: Cutwater San Francisco
Executive Creative Director: Chuck McBride
Executive Producer: Daniel Tuggle

Bill adds, “I was hired for this Peet’s Coffee campaign after the producer noticed my recent images in AtEge. Making sure the agencies see new work throughout the year is important reinforcement, even when they know me by reputation. For this project, I enjoyed working with multiple formats and being able to switch from stills to motion and create multiple effects to achieve the ‘coffee first’ theme. The creatives were a joy to work with as well.

About Bill Cahill
Bill Cahill is a highly specialized tabletop photographer based in New York and Los Angeles known for creating compelling images of liquids in motion. Over the years, he has developed new techniques and strategies that have been favored by commercial clients and publishers alike, including Bon Appétit, Los Angeles Times Magazine, British Petroleum, Ogilvy&Mather, DirecTV, Home123 and Rapp Collins Worldwide.

Bill is represented by JK&. More of his work can be seen through his AtEdge portfolio, & at bill-cahill.com.

©Bill Cahill

©Bill Cahill

©Bill Cahill

©Bill Cahill

©Bill Cahill

©Bill Cahill