Brian Kuhlmann for WFit

Brian Kuhlmann was commissioned by Bold Worldwide to shoot the ads for Weider Global Nutrition‘s newest innovation: WFit – a line of all natural nutritional supplements designed specifically for CrossFit athletes. This is Brian’s second time collaborating with this agency, the first time was in 2011 for Yurbuds.

Brian shot this in a CrossFit gym in Phoenix, and said about the concept:

We both wanted gritty, caught-in-the-action shots but with a twist. When shooting, we made sure we could flip the shot so the athlete appeared to be doing something SUPER natural. Tying into the all natural product.

Looks like it’s a mission accomplished! Check out more of Brian’s sports work here.

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See full post here: Held & Associates2013-06-11.