Tim Mitchell Artist Representative

Series Interview: Estilo 3D

Image Selection Sebastian and Esteban

Interview with Esteban Lapidus, Sebastian Lapidus, and Ezequiel Aprile, of Estilo 3D

What led you to digital art?

Esteban: My mother is a doctor, and she was an amateur in the study of art, in her spare time she painted, and I thought she did it quite well. My father had a marketing company dedicated to Below the Line. Since childhood I knew the world of production and art. It was easier to me to build things than to draw them, and I graduated from University as an Industrial Designer. I thought that my drawing skills were not good enough to illustrate my ideas and designs, so I started to develop my knowledge in 3D to be able to visualize my ideas in a more evolved way. A world of possibilities opened to me and it was no longer just designing objects. The advertising industry was the perfect place to utilize my curiosity and build my professional development.

Series Interview:  Estilo 3D

Image selected by Esteban

How many years have you been in the business? 

Sebastian:  I started in the advertising industry at age of 14 (almost 30 years ago) when after the school I went to work in the advertising agency of my father. Over the years I passed for many positions, since production to account services. Many years later in 2005 we started our creative production studio.

Series Interview:  Estilo 3D

Image selected by Sebastian

Are you self-taught or school taught?

Ezequiel:  Self-taught unintentionally. It all started as a game. When I was 10 years old, my father who is an architect, bought a Mac which included design software but no games. Out of curiosity and as a form of entertainment I started to spend a good part of my free time to discover this new world without realizing that I was not only learning to use design tools, but I was forming as a self-taught. Years later I understood that this method would be useful both in my profession and in my life.

Series Interview:  Estilo 3D

Image selected by Ezeqiuel and Esteban

What is your greatest professional achievement?

Esteban:  Being able to work at an international level, developing projects in America, Europe and Asia, and being able to work with so many talented and dedicated people is our greatest achievement.  If I have to reflect on a specific milestone, without a doubt, winning at the Cannes Festival and other international festivals are our greatest achievement because that is where the whole industry rewards excellence.

Sebastian:  My greatest professional achievement has been helping to build our creative studio and put our company in the map of the most important advertising agencies and creatives around the world.

Series Interview:  Estilo 3D

Image selected by Esteban

What professional goals do you still have for yourself?

Ezequiel:  My professional goal is to continue learning and in that daily improvement I measure neither time nor effort, I only care about the result, then the recognition arrives, and more than expected.

Series Interview:  Estilo 3D

Image selected by Ezeqiuel

If life were “as good as it gets†– what’s there?  If your career were “as good as it gets†– what’s there?

Esteban:  I imagine that would be to see that everything I have worked on has meaning, that I have been able to learn and share knowledge, and that I have the mental clarity, calm, and focus to devote the necessary attention to every pursuit.

 

Series Interview:  Estilo 3D

Image selected by Esteban

Could you describe how you create your images?  What do you look for?

Sebastian:  Every project is a whole world, when we receive a brief we automatically think what we would apply to it, what would fit better, the colour, the light, the texture, there are a thousand of aspects that must be taken into account and this is exactly what makes each project a new challenge.

 

Series Interview:  Estilo 3D

Image selected by Sebastian

Who is/was your greatest mentor?

Ezequiel:  I don’t consider that I have a mentor but that a lot of people have contributed in the development of my learning.  When you are self-taught you design your own study program, that makes your knowledge not based on a person or institution but based on what you like or passionate about.  The highest percentage of knowledge that I apply in my work is not related to what I learned in conventional education. That does not mean that conventional education does not work. That means that the education that everyone receives, what it does is to equalize everyone. Today you have much more information in your pocket than in school. But if you learn something different with a different learning process, the results will be different.

Series Interview:  Estilo 3D

Image selected by Ezeqiuel

What’s missing from your career that you could add to make it complete?

Esteban:  I believe being able to participate in the arts beyond advertising, and to see our work exposed, criticized by people outside of the industry, would be a way to feel complete – at least until something new comes to mind – hahaha!

Series Interview:  Estilo 3D

Image selected by Esteban

How do you work best – in teams, with assistants, on location, in studio, etc…? 

Sebastian:  This is a teamwork where the collaboration is the best practice for solving the challenges and produce the best quality.

 

What part of your work do you find most demanding?

Ezequiel:  The greatest difficulty in the work is the time. This limit is sometimes not enough but in spite of it, with the experience acquired, we can obtain great results in a good period of time.

Series Interview:  Estilo 3D

Image selected by Ezeqiuel

What is your work philosophy? 

Esteban:  A professor told me at University:  You need to do the easy things in the right way, and do the hard things easy.  I know it seems obvious, every part of a project needs time.

 

How did you achieve your vision?

Ezequiel:  I try to put my eyes on a different point of view, which not only modifies the place from which you are looking, but also the image you perceive.

 

What is the ideal relationship for you with your clients?

Esteban:  I believe the key to an ideal relationship is trust.  The client must trust us, as we must trust the client – obviously that trust needs to be built.  With new clients that trust is built from the presentation of our ideas in the treatment, the creative calls, forethought in pre-production of the unforeseen issues that may arise, sharing the work process – all this is critical and confirms our commitment, and in so doing generates confidence and trust.

Sebastian:  We always let of our works talk for themselves, and this is our best resource to attract more clients; doing our job the best we can, always applying something different in every project to make it unique. We try to be always partners of our clients, not just suppliers, trying grow up the campaign to the best possible.

 

What is your creative philosophy?

Ezequiel:  Creation starts from a finite number to an infinite number of possibilities. Objects are born as people, by combinations. The periodic table starts from a limited amount of elements but with its mixture it was possible to create everything that surrounds us. The musical notes are very few and always the same, but with them were composed all the songs that we know today. So if you learn something new every day, the options that you’ll have to create will never end.

Series Interview:  Estilo 3D

Image selected by Ezeqiuel

What’s your advice to handling rejection?

Esteban:  Creative work is rooted in our inspiration and emotion.  This is part of our brand, exclusive to you as an artist, but the personal must end there.  Once the work is exposed, you must understand the criticism in a professional way, and if you must reformulate, you will.  I like to be positive in that sense, since criticism and critique forces you to leave your place of comfort, and once you move from there, the possibilities grow and your work evolves.

Sebastian:  Believe in yourself always.

Ezequiel:  Rejection is not a denial, it is just a different point of view.  The intention is to analyze it to achieve a positive change by obtaining benefits from this modification.

 

What is the toughest feedback you’ve ever received and how did you handle it? 

Sebastian:  When we started we went to visit one of the most important graphic producers of that moment in our market and although he was surprised by the quality of our reel he said us that I did not see that the 3D-CGI tools had a chance in the market. Thank God we did not hear it and we continue our plan. A few weeks later he called us to to solve several projects of the agency.

 

What inspires you?

Ezequiel:  Inspiration is usually born when I see something unknown or something that astonishes me that by linking it with what I already know, new ideas come up that I never thought of.

 

Where do you seek inspiration?

Esteban:  I believe that before anything, inspiration is achieved with hard work and dedication, paying attention and learning.  Traveling and discovering new places, or returning to known places are a great source of inspiration.  The mood and openness that I have when traveling makes me very receptive to the environment.  My father was also a source of inspiration.  He could not finish secondary (high school), but he is what we call an “orchestra manâ€, he was an entrepreneur.  There are many things I do not share with his way of seeing the world, but his perseverance, determination and creativity may be my greatest source of inspiration.

 

How would you describe your brand? 

Sebastian:  I think that since a long time we are much more than what our brand says of us since we do much more than 3D. We added many of other resources’ and techniques as 2D illustration, photography and art direction to mention some of them. In several moments we even think of changing our brand but at the same is a name with which we have come a long way and many people recognize us by it.

 

Series Interview:  Estilo 3D

Image selected by Sebastian

What are some of your influences?

Ezequiel:  I have felt influenced by several branches of art, such as design, architecture, cinema, music, etc.  I’m always looking for artists that I’ve never seen before, trying to find new images that inspire me to create different things.

 

Would you have any advice for artists just starting out?

Sebastian:  You will make it happen If you really want it.

Ezequiel:  For those who are starting out, I would suggest to acquire a method, it is necessary to “learn to learn”. The method that has worked for me, could be synthesized in four steps:

Observe-Analyze-Combine-Create.

For this you should generate an extensive mental library and always try to increase that gallery.  If every element that we save in our library was a point, the way to generate something creative is to link those points in an interesting way. The more points we add, the more possibilities we have of combining them.  You have to motivate the brain. Shake the neurons, extend the wiring. This should be taken as the basis for any creative or artistic process.

 

What are you passionate about, gets your blood pumping, or gives you joy? 

Esteban:  I never miss a game of the club I am a fan – River Plate and also the Argentina National team – (soccer). It really influences my mood, it is a completely irrational love, and I like it.  Once during the Cannes Lion Festival, River Plate played a really important game, and I had to watch it alone, because if any client had seen me at that time, it would not have been something I could be proud of … hahaha.

Sebastian:  Enjoining of my kids and family as much as possible. And playing basketball as much as I can … I love the game!

Series Interview:  Estilo 3D

Image selected by Sebastian

How do you approach your down time?  

Esteban:  I am very close with my family and friends.  I spend my free time with my wife and 3-year-old daughter, we are preparing for the new family member who will arrive in October – a boy.  I meet with my friends often, and luckily as time passes, we continue to enjoy each other.  A couple of months ago I reconnected with a sport – CrossFit, I’m training every week, and I could never have imagined that I would be so motivated.

Robert Wilson and Peter Schafrick winners of CA’s 58th annual photography competition

Communication Arts magazine, a visual communications professional journal, recently published the results of the competition.

The jury of respected creative professionals, reviewed 3,736 entries submitted and selected 141 projects , representing the work of photographers, videographers, design firms, agencies, publishers and in-house creative departments.

Wilson and Schafrick are proud to have realized this significant professional achievement. Congratulations to all!

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http://blog.tmar.com/?attachment_id=2056‘>Robert Wilson and Peter Schafrick winners of CA’s 58th annual photography competitionhttp://blog.tmar.com/?attachment_id=2054‘>Robert Wilson and Peter Schafrick winners of CA’s 58th annual photography competitionhttp://blog.tmar.com/?attachment_id=2051‘>Robert Wilson and Peter Schafrick winners of CA’s 58th annual photography competitionhttp://blog.tmar.com/?attachment_id=2053‘>Robert Wilson and Peter Schafrick winners of CA’s 58th annual photography competition

Peter Schafrick, photographer
Tim Schavitz, art director
Motorola, client

Used as wallpaper for Motorola smartphones.

 

Robert Wilson and Peter Schafrick winners of CA’s 58th annual photography competition

Robert Wilson, Photographer

Graham Wood, art director

The Times Magazine, client

“‘Look at Me Now’, an article about British diver, Tom Daley, charts his rise to Olympic stardom, at fourteen, his coming out on YouTube, his relationship with American screenwriter Dustin Lance Black, and his preparations for the then-upcoming 2016 Olympic Games.â€

Series Interview: The Operators Creative Production Studio

The Operators Creative Production Studio is founded by the creative duo of Ben Le Tourneau and Scott Freeman.

How many years have you been in the business?

Scott:  Coming up to 20 years now.  I was very fortunate to have been given an opportunity straight out of school, where I was able to pick up a lot of knowledge in the pre-Press process including scanning, artworking and colour management.  I used these skills when I moved to Creative Retouching.  I still make use of  all those creative skills including photography, image direction as a business owner and founder of The Operators Creative Production Studio, with my partner and creative duo Ben Le Tourneau.

Ben:  201o, I started in the “advertising†business, at the same time I started my creative production studio – The Operators Creative.  Before that I studied Film & Animation, and started my career in the VFX sector where I helped bring to market some awesome VFX tools that are now commonly used by digital artists around the world.

Series Interview:  The Operators Creative Production Studio

Are you self-taught or photography school taught?

Scott:  I guess self-taught in terms of schooling, but influenced heavily by the experience of working in the creative industry, and the post production sector for so long, and working with some great photographers throughout that period, picking up tips and tricks on the way.

Ben:  I have a Masters of Art, which allowed me to explore all sorts of weird and wonderful mediums over the years.  However, I ended up being excited by animation at the time as it had no boundaries. You could make anything with any medium, all that was needed was your imagination.  Although I loved playing with all mediums I did find that I had a passion for experimenting with in-camera techniques like stop-frame animation, pixilation, as well as mixing these mediums with digital artistry. All my university films were weird and the world must never see them!   They are all on VHS and Betamax in my attic, I think.

When did you take your first photograph?

Ben:  This is a tough question for me, the definition of photography maybe different for me than the more traditional concept. I don’t think I have ever taken a traditional photograph with an intention to showcase it for a portfolio or piece of standalone art. Like most people my age 35, I have been capturing moments since I can remember, however I still to this day would never call myself a photographer. I like to think of myself as more of an Image Director because I like to collaborate with other great artists and use any medium to create my work.

Series Interview:  The Operators Creative Production Studio

What led you to photography?

Scott: It seemed a natural progression for me from starting in pre-press, at the final part of each project, then clawing my way up the chain of production to digital artist as creative retoucher, to then creating our own material with knowledge of the whole process, to help make those important decisions without the fear of ‘fixing it in post’ term being required.

What professional goals do you still have for yourself?

Scott: To be in a comfortable financial position with a fantastic portfolio, to be able pick the best, most creative projects that are presented to shoot and work on, without fear of finances and creative compromise hindering the final delivery and quality.

What is your greatest professional achievement?

Scott:  Founding The Operators Creative, our London based creative production studio. It’s safe to say that when discussing a business opportunity with my partners at the time, it sounded straight forward, but it’s also safe to say that I was wrong. It’s nothing like straightforward, and the last 7 years have had its ups and downs, but still going this long is a massive achievement in itself, and still loving every up and down that comes our way.

Ben:  My greatest professional achievement has been to help build my creative production studio from very little to a well-established brand here in London. Not knowing the industry at all when I started allowed me to approach creative problems and the industry from a somewhat different angle.  Although my processes maybe a little unorthodox, my passion and approach has always allowed me to tackle some great projects. My next goal is to keep innovating, creating, and stretch both mine, and The Operators Creative legs, to explore this great big vast world.

Series Interview:  The Operators Creative Production Studio

What’s missing from your career that you could add to make it complete?

Ben:  A little bit of stability would be a joy!  Not knowing what’s around the corner is both exciting and frightening at the same time. It could be argued that this is what an artist and creativity needs, however with a little bit of knowledge and foresight would allow the me the creative freedom to tackle bigger, bolder, and more demanding personal projects.

What part of your work do you find most demanding?

Scott:  Trying to find enough time in the day, wanting to spend enough time to facilitate all things work related to the best it can be whether it’s on set, directing the post production, or marketing ourselves, as well as spending time with my young family before both of my boys are teenagers and forget me…

What is your creative philosophy?

Ben:  You can’t be rigid about what medium you employ or how you go about making things. Instead I believe you must be resourceful, collaborative and creative, leave your ego at the door please!

Series Interview:  The Operators Creative Production Studio

Can you tell us about your state of mind when you are shooting/creating?

Ben:  Excitement and enthusiasm, I love to problem solve and getting really stuck in watching all the pieces of the creative puzzle come together is just so rewarding.

How do you work best – in teams, with assistants, on location, in studio, etc…?

Scott:  All of the above, collaboration is by far the best working practice for problem solving and producing the best quality in both creative and efficient production, bouncing ideas off your team for the best solutions to delivering high-end every time is key and sharing the rewards without ‘ego’ taking over.

Ben:  I truly believe in equality throughout a creative process. I believe in forums and platforms where all my team, crew, and production guys, can manifest and debate great solutions. I see myself more of a creative mediator sometimes rather than a Director. Yes, I do have ideas, and yes, I can be stubborn in how I would like things approached, however the team and approach is far greater than anything a single person can achieve.

Series Interview:  The Operators Creative Production Studio

What is your work philosophy?

Scott:  Work hard to the best quality possible, please the client to the best of our ability, and try to make a few pennies (cents) at the end of the day.

What is the ideal relationship for you with your clients?

Scott:  We’d like to be the team thought of when the most creative project appears, which requires some real thought for a fully integrated project across all media platforms. Communication is key, and we love being in the discussions on projects at the earliest stage possible, so we can hopefully add value to all things creative and efficiency.

Ben:  I love working with clients that like to disrupt the status quo of production and direction. Clients that understand that a creative idea will always sit in a multitude of places, and are willing to address this at the earliest possible stage. My ideal clients work with me at the earliest possible stages of a creative idea, and hasn’t pigeon-holed myself or my production studio into being a one trick pony.

What adjectives describe who you are now, at your core?  What adjectives describe who you want to be in the future?

Scott:  Now: Passionate, Control Freak and Perfectionist    Future: A Rich, Thin, Passionate, Control Freak and Perfectionist

Ben:  What’s an adjective? I’m dyslexic?  : )  Cheeky, hardworking and passionate.

How did you achieve your vision?

Ben:  Cliché, but blood sweat and tears.  Our industry is about rejection and being criticized on a molecular level, I just believe in what I can do, and work really, really hard!  Also, Whisky.

What are some obstacles you’ve faced and how have you overcome them?

Ben:  Breaking traditional prehistoric ways to being commissioned, as I have been championing an integrated approach since I started. It was always hard to get buy-in from all departments. Fortunately, times are changing and new practices are getting put into place so Image Directors like me can be commissioned to deliver great stills and motion campaigns all at the same time.

Series Interview:  The Operators Creative Production Studio

What’s your advice to handling rejection?

Scott:  Not sure, I could do with some myself. Rejection is very hard to take particularly if your passion, effort, and skill has been given at maximum capacity with no appreciation. Having thick skin with an understanding team and family around you allow you to bounce back and positive ready for the next opportunity.

Ben:  Have a day of getting angry, spend a few hours doubting yourself, pace up and down a bit, sit down have a whisky, go to sleep, and the next day chin up and smile, because you never know what’s around the corner.

How do you market yourself?

Ben:  In the USA our wonderful rep TMAR are always putting our folio in-front of the right people and submitting our work to awards. Back in the UK it’s currently been attending events, networking and getting meetings with potential commissioners.  Fortunately, The Operators Creative has developed a strong brand over the past 7 years so we regularly get opportunities based on word of mouth and portfolio.

Series Interview:  The Operators Creative Production Studio

What inspires you?

Scott:  Some very creative influencers around the globe producing amazing quality projects as well as the smart business pioneers who can juggle the creative, business work life while making a good profit.

Ben:  Humour and observation, I love to watch people and situations unfold. I think creative people spot beauty and narrative in the strangest of places.

Where do you seek inspiration?

Scott:  Online, visiting photographer & directors sites as well as visiting London galleries and portfolio based platforms like Behance along with all the relevant social sites. The flexibility to view the world’s creatives on your mobile devices while on the move makes keeping up to date so easy now.

Series Interview:  The Operators Creative Production Studio

Would you have any advice to artists/photographers just starting out?

Ben:  Believe in yourself and if you really want it, you will make it happen. It’s rare to get things handed to you on a plate, and for every mistake or criticism, which there will be lots, keep believing and moving forward.

What are you passionate about, gets your blood pumping, or gives you joy?

Scott:  The complex projects out there, I like a jigsaw puzzle of multi-part images to create a beast of a composition with a fun colour grade to finish things off. The more difficult the better…Crazy I know!

Series Interview:  The Operators Creative Production Studio

How do you approach your down time?

Scott:  I wish I could say I have much down time, but as much as I can I spend with my family and children is great, but even when I’m not with them, or working on commissioned work, I’m usually working on personal projects, or learning new software packages, as well as building websites… can’t switch off!

 

NEWS: The Operators Creative


The Operators Creative, Ben Le Tourneau and Scott Freeman, recently produced a project for Costa Coffee via the lovely folks at Karmarama.

This high end CGI production factored in liters of coffee consumption to rival the man hours of production to produce this simulated photo realistic hourglass trickling with coffee beans.

The glass and beans were all digitally created and they made sure every bean was individual in shape and look. It’s all about the little details at The Operators Creative.

 

Karmarama wanted to create a visually striking classical hourglass containing a batch of Costa’s lovely roasted coffee beans. This set of large format imagery coupled with a supporting animation was developed to showcase a new Costa promotion which allows consumers to try a very new and limited edition roast for an hour every day.  Click here for the making of video.

NEWS:  The Operators Creative

Using their digital studio which is brimming with clever CGI and Post Production artistry, the team got to work building, simulating and developing a truly photorealistic timer which contained the exact amount of beans to trickle out in just one minute. This fully loop-able animation coupled with 2 extremely large format stills were designed by perfecting the shape, texture and lighting, so that the final look is on brand, warm with a rustic feel.

The Operators Creative has a great collective of food loving practitioners that can help produce the best work possible. But producing great work doesn’t stop on set. Their digital team of artists are specialists in the post-production kitchen.  See the food and drink reel here.

We have a beautiful menu of CGI work that captures the natural, organic and highly textured finishes that food visuals deserve. That love flows over into motion simulation for liquids and the detailed touches that glass and plastics require which mostly accompany food and drink content.

Do you Deer with LSD

LSD recently had the great privilege of working with celebrated Italian creative Lele Panzeri.  Panzeri approached them to collaborate, design and produce an original concept involving swimsuits.

What’s more iconic than the Monokini – designed by Rudi Gernreich in the 60s, modeled by Peggy Moffitt and photographed by the renowned William Claxton.

Their team brainstormed giving the Monokini a modern appeal, pushing the limits of creativity, combining photography, makeup, live action, 3Dand CGI.  With backgrounds in traditional photography, LSD prides themselves in creating highly realistic elements using the latest in technology to capture all the fine details for the final image.  Fashion photographer Mattia Guolo, the newest member of the team, headed the project, successfully combining the visual and CGI talents of the LSD post production team.  Francesco Guerrera of Fralligraphy created the lettering on the image and Acqua Su Marte supported them with their studio facility.

Big things are coming this month, stay tuned, for the launch of LSD’s new and refreshed website.