SERBIN COMMUNICATIONS, INC
LA / NY / UK

CORPORATE HEADQUARTERS
813 Reddick Street
Santa Barbara California 93103

805 963 0439 international calls
800 876 6425 toll-free in the US

WWW.AT-EDGE.COM

Natalia Weedy

Home/Natalia Weedy

About Natalia Weedy

This author has not yet filled in any details.
So far Natalia Weedy has created 22 blog entries.

Tarot Campaign

By |March 22nd, 2016|Categories: Syndicated Content|

>>  3.22.16 UPDATE: Tarot wins 2 District ADDYs for 'Advertising Industry Self-Promotion' and 'Photography: Elements of Advertising. On to Nationals!  <<

>>  2.18.16 UPDATE: Tarot Wins 3 ADDYs for 'Advertising Industry Self-Promotion', 'Photography: Elements of Advertising', and 'Copywriting'  <<

>> 1.29.16 UPDATE : Tarot Featured in PDN Praiseworthy Printed Promotional Pieces  <<

I'm excited to share more about the creation and inspiration behind my recent series "Tarot", seen above as a printed set and each card highlighted below. Tarot is a project that came to fruition as I set out to create a personal campaign that combined far-away landscapes with studio shots of talent and props into a conceptual narrative. The challenge of creating a layered story within a vertical canvas added to the allure for me as my work frequently has a horizontal bias. 

Tarot Campaign
Tarot Campaign
Tarot Campaign
Tarot Campaign
Tarot Campaign
Tarot Campaign
Tarot Campaign

POST-PRODUCTION

One of my closest creative partners in this project was Stacy Evans. I often do my own retouching but was so fortunate to have Stacy's contributions to this project from the beginning.  Stacy and I have collaborated many times over the years, but none quite like this! Check out the progression videos below to get a glimpse into the retouching and compositing artistry executed. 

THE MAKING OF TAROT

Production of Tarot took nearly 2 years from inception to distribution. I worked with an immensely talented crew including an art director, designer, copywriter, retoucher, as well as actors, styling and production teams. 

We began concepting in 2014 by considering first the purpose and audience of this campaign; to send an attention-grabbing print mail piece to creatives in the advertising industry. Tarot was born from the desire to create interactive art cards in a manageable size, that tell a story, are visually captivating and demonstrate my stylistic versatility. We considered all 21 Major Arcana cards and landed on the 7 cards that would comprise a fulfilling range of artistic diversity.  

Here are a few behind the scenes, insight into our creative process, and early variations on the concepts we executed. 

 

I'd love to share Tarot as much as I'm able; to inquire about your own set please email us!

 

studio@nataliaweedy.com

 

 

 

El Rodeo

By |July 27th, 2015|Categories: Syndicated Content|

El Rodeo

During my first visit to see my father in Chile about 25 years ago, I remember going to the rodeo in Chillepin, just outside of his pueblo.  It’s changed a lot since then. When the world’s 5th largest copper mine was built in town, they needed to be in the community’s good graces. They built schools, recreation areas, paved roads, installed streetlamps, built every family in town a bathroom...and they significantly upgraded the rodeo stadium. Since then, it’s become a bigger spectacle with fanfare, heaps of participants, and water trucks to keep the naturally arid land from engulfing everyone in dust clouds. Now, even my father participates in the corrida.
El Rodeo
El Rodeo
El Rodeo
El Rodeo
El Rodeo
El Rodeo

StepUp Ministry

By |March 10th, 2015|Categories: Syndicated Content|

“As of early 2014, I’ve been working on a personal video piece to create an authentic portrait of Liza Butler. This intimate glimpse into Liza’s true story of trial, love, and redemption is one that inspired me and continues to inspire eve...