Natalia Weedy

Eastpointe

In an effort to repair their blemished image off the heels of an embezzlement scandal, Eastpointe, an MCO in eastern North Carolina, contacted me to help share authentic stories from a few, inspirational employees. 

This journey took our crew through the lives of six employees both on and off the job site, which allowed us to observe and capture their shared, deep commitment to the welfare of others in both audio and visual media. From data analyst to care coordinator, I admire these folks and their dedication to the important work of serving some of the most disadvantaged people in our state.

Photography locations include: Tarboro, Goldsboro, Kinston, New Bern, Rocky Mount, Beulaville, and Jacksonville, North Carolina.

 


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe


Eastpointe

Lifestyle, Landscape & Architecture

The sun soaked imagery we created for this redesign of Croasdaile Farm’s website will warm you right up like a perfectly steeped loose-leaf tea on a cold, or perhaps temperate, winter’s day! It’s hard to believe this bucolic landscape is mere minutes from downtown Durham.

As a lover of hats, it was a welcomed challenge to wear so many of them simultaneously and especially rewarding to see the result come together so harmoniously. My team and I lead the strategy, art direction, project management and photography for this collaboration.

The farm is 1000+ acres which was once a productive dairy farm, from the early 1900’s until the advent of Interstate 85, which divided the land and began a transformation that came with increasing urban density. The property even housed a lake-side amusement area, popular with WWII troops.




Lifestyle, Landscape & Architecture


Lifestyle, Landscape & Architecture


Lifestyle, Landscape & Architecture


Lifestyle, Landscape & Architecture


Lifestyle, Landscape & Architecture


Lifestyle, Landscape & Architecture


Lifestyle, Landscape & Architecture


Lifestyle, Landscape & Architecture

Farming. It’s in the family.

This fall, I had the chance to photograph 25 year-old farmer, William Dunlow, and his family farm for an agriculture company. Although he grows peanuts, soybeans, wheat and corn, it’s cotton that makes up 75% of the Dunlow’s 10,800 acres.

William’s grandfather, who passed away in a farming accident in 1992, was their family’s farming pioneer. Despite this misfortune in his family history and after a few years in an office job, William felt called back to Garysburg, NC to continue the family tradition.  “I came home and have loved every minute, although it has not been the best years in farming, nothing can replace working alongside your father, and I love being outside, and always working towards a goal, and watching the miracle of a small seed turn into a fruiting plant, all within 6 months. It’s a beautiful phenomenon.”

I captured these images just as Hurricane Matthew was approaching. William blames the precipitation surrounding the hurricane for a 50-65% loss of yield this year. “It’s just so hard to fathom how you can have a beautiful crop sitting in the field, and for 5 1/2 months, everything has gone right to bless you with such great potential, and in 2 weeks {the rain} has done all but dissipate.” Well-equipped with undeniable love and decades of experiences, the Dunlows are able to weather the hardships together. 




Farming. It's in the family.


Farming. It's in the family.


Farming. It's in the family.


Farming. It's in the family.


Farming. It's in the family.


Farming. It's in the family.


Farming. It's in the family.


Farming. It's in the family.

Healing Horses




Healing Horses


Healing Horses

Shepherd Youth Ranch is a place where children and teenagers that face mental health struggles, autism, abuse, neglect or juvenile court can connect with horses as a form of therapy.  

In association with Triangle Ad Fed, we produced a campaign to raise awareness and funds to renovate and expand SYR’s facilities to increase the reach and accessibility of their programming.

Creative Directors: Mike Allen, David Watts

Presenting the Corporate Collection

Many of my clients are initially attracted to my work by the portrayal of exotic locations, sweeping landscapes, or editorial expressions but they don’t have an immediate need for this type of imagery. Instead, they are looking for a creative take on the corporate headshot or want to capture photography that showcases their company culture and values for their own branding purposes. Here is the corporate collection, on the site for the first time!




Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection


Presenting the Corporate Collection

Tarot Campaign

>>  3.22.16 UPDATE: Tarot wins 2 District ADDYs for ‘Advertising Industry Self-Promotion’ and ‘Photography: Elements of Advertising. On to Nationals!  <<

>>  2.18.16 UPDATE: Tarot Wins 3 ADDYs for ‘Advertising Industry Self-Promotion’, ‘Photography: Elements of Advertising’, and ‘Copywriting’  <<

>> 1.29.16 UPDATE : Tarot Featured in PDN Praiseworthy Printed Promotional Pieces  <<

I’m excited to share more about the creation and inspiration behind my recent series “Tarot”, seen above as a printed set and each card highlighted below. Tarot is a project that came to fruition as I set out to create a personal campaign that combined far-away landscapes with studio shots of talent and props into a conceptual narrative. The challenge of creating a layered story within a vertical canvas added to the allure for me as my work frequently has a horizontal bias. 

Tarot Campaign
Tarot Campaign
Tarot Campaign
Tarot Campaign
Tarot Campaign
Tarot Campaign

POST-PRODUCTION

One of my closest creative partners in this project was Stacy Evans. I often do my own retouching but was so fortunate to have Stacy’s contributions to this project from the beginning.  Stacy and I have collaborated many times over the years, but none quite like this! Check out the progression videos below to get a glimpse into the retouching and compositing artistry executed. 

THE MAKING OF TAROT

Production of Tarot took nearly 2 years from inception to distribution. I worked with an immensely talented crew including an art director, designer, copywriter, retoucher, as well as actors, styling and production teams. 

We began concepting in 2014 by considering first the purpose and audience of this campaign; to send an attention-grabbing print mail piece to creatives in the advertising industry. Tarot was born from the desire to create interactive art cards in a manageable size, that tell a story, are visually captivating and demonstrate my stylistic versatility. We considered all 21 Major Arcana cards and landed on the 7 cards that would comprise a fulfilling range of artistic diversity.  

Here are a few behind the scenes, insight into our creative process, and early variations on the concepts we executed. 

 

I’d love to share Tarot as much as I’m able; to inquire about your own set please email us!

 

studio@nataliaweedy.com

 

 

 

Featured In 2016 PDN World In Focus

I’m honored to have 2 of my images accepted into this year’s PDN World In Focus. It’s incredibly flattering to be 1 of 21 international professional photographers recognized for showing the world through their lenses and to be the only photographer with winning work in more than one category. I’m humbled and thankful not only for the advancements that allow for global travel but for the freedom to travel. I don’t take it for granted. Thank you to PDN for the feature!

Sense of Place Category : Lotus Farm in Cambodia

Sense of Place Category : Lotus Farm in Cambodia

Travel Portraits Category : Farmer outside of Hanoi, Vietnam

Travel Portraits Category : Farmer outside of Hanoi, Vietnam

HGTV’s Love It or List It

Last week, I wrapped a 14-month contract as this season’s stills photographer on HGTV’s Love It or List It. While photographing 26 homes (inside and out, twice!) we produced over 42,000 image files / 521gb of data with the help of an assistant photographer, 3 assistants and 2 interns. The best part? Working with a great production team and crew. And, of course, being blown away by the construction makeovers! I had some serious house envy. While all the photos I captured for the show are considered classified, I can share with you a few behind the scenes. Thanks y’all and hope to do it again soon!

El Rodeo

During my first visit to see my father in Chile about 25 years ago, I remember going to the rodeo in Chillepin, just outside of his pueblo.  It’s changed a lot since then. When the world’s 5th largest copper mine was built in town, they needed to be in the community’s good graces. They built schools, recreation areas, paved roads, installed streetlamps, built every family in town a bathroom…and they significantly upgraded the rodeo stadium. Since then, it’s become a bigger spectacle with fanfare, heaps of participants, and water trucks to keep the naturally arid land from engulfing everyone in dust clouds. Now, even my father participates in the corrida.


El Rodeo


El Rodeo


El Rodeo


El Rodeo


El Rodeo


El Rodeo