Coming up on half way through the NBA season, and we can’t be happier for one of our favorite subjects of 2014!Â Stephen Curry#30Â and the Golden State warriors are off to an unbelievable start at 22-3, and look to be getting stronger each time out. We had a great time working with Stephen and Degree Men early in the year, and knew he would be worth keeping an eye out for, and he is not disappointing! Here’s a quick look at some images we captured of Stephen putting in the work that makes him so great! Keep it up andÂ â€ª#â€ŽDoMoreâ€¬Â â€ª#â€ŽDegreeMenâ€¬
Wow–big–one of our images on the new Athleta store in Manhattan. If any of you are in the Flatiron district snap a photo for us and send along:)
In late April we headed out again with our friends from Athleta to shoot more aspirational and inspirational images for their 2013 Fall line. The setting for these colorful autumn images was to be the south island of New Zealand, so once again, we packed our gear and traveled around the globe to one of our favorite locations!
We set up shop in Queenstown for the first portion of the shoot, traveling to great little NZed towns like Arrowtown, Glenorchy, and Paradise. Â We next made the move over the Crown Range Road to Wanaka, one of our favorite locations and a place that is starting to feel more and more like home. While in Wanaka, we stay with our friends Wayne and Mandy at their cozy nook, the Te’ Wanaka Lodge, where we are treated like family and fed like royalty. A few quick days of shooting around the beautiful surroundings of the fall colors and lake side of Wanaka, it was then back to finish off additional shooting where we started in Queenstown.
It’s always amazing how long and full the days can feel while working on location, waking at extremely early hours of the morning, powering through a full day of production into the twilight, and repeating the process the next morning for a couple weeks in a row, Â but how quickly it all felt it flew by when all is said and done. We always enjoy our time spent creating with our clients, and being in such a beautiful setting Â like New Zealand, working with a special crew like we do, Â makes all the long hours feel very much worth the effort.
A special thanks to all involved, our Creative team from Athleta, Beth and Amy.
Our fearless Producer Kit
The local Kiwi’s that took care of us and got us to and from our locations safe and sound, as well as providing some great NZed hospitality, John and Riles
The amazing April Greaves, who keeps the talent looking fresh and beautiful from well before sun up, until that last frame is captured in the evening
The great cast of talent of women who came out to work hard and brave the elements of location shooting with us. Thanks Lauren, Katie, and Drisana!
Susie and Veronica , what can you say about this pair!? Thanks for working so hard to keep the product organized and styled throughout, and keeping the mood light hearted and full of laughter.
Team LAP, as always, great working with talented people. Lori, Ben, Chris, Jess, and our favorite Kiwi hand for hire, Tommy P.
Thanks crew, you all rock!!!
Early 2013 offered a chance to work with some of our favorite people out of DDB Toronto, Karen Ross and Tony Miller, on a project shooting stills alongside a television commercial production for a pharmaceutical product, Provenge. The shoot took place in late JanuaryÂ in Pasadena, CA , which offered a welcome dose of Vitamin D as Utah was pounded by another round of winter storms. Beautiful Southern California did not disappoint, with temps in the low 70′s through the week.
It was critical for this project that the still photographs and video were intrinsically tied. Before we broke out the cameras, our team joined the film crew and Â L.A.-based director, David HarnerÂ for pre-production and scouting trips. We also made sure our vision aligned with that of DDB art director, Enza Pitrolo.
We’ve worked on joint film/photography projects before, so we knew we’d have to move quickly to get our shots in. In these types of projects, still photography is sometimes an afterthought, no matter how important the final use of images is. We had a minimum of six different scenarios to capture within two days of filming, and from the beginning we could tell our allotted shooting Â time was going to be tight. From the first shot of the day, it was evident that we were going to have to be prepared to take what we could get, and be at the ready to shoot anything we saw at a moment’s notice. As the day wore on, actual time spent shooting was diminishing, as the film portion continued to take precedence.
Luckily, we kind of thrive and enjoy this type of pressure. Time spent waiting for our call to set was spent planning our attack so we could rush in, set up shop, do our business, and clear set as quickly as possible for the commercial director and his crew of 50 plus people.
In the end, we managed to capture more than we’d hoped for, let alone more than we’d feared. The review process back at the hotel was filled with gasps of both joy and disbelief at the bounty of options presented, always a good feeling after a couple high stress days of shooting. Job well done, we headed home and started work immediately on the retouch. And before the weekend was over, we had final files delivered to the agency. Some of our favorites are below:
Here is a peek at the finished commercial that we shot alongside.
After a great Holiday break and end to 2012, Lori Adamski-Peek and crew jumped right back into the thick of things with another great production, shooting the Summer 2013 book for one of our favorites, Athleta. This years Summer shoots saw us capturing great images in both Belize and the Northshore of Oahu! Once again, we count our blessings each time we head out with our amazing teams as we travel to these excellent locations to attempt to create some fun and fresh imagery for our client! Over the years of shooting for Athleta, we’ve managed to fine tune our crews, combining several strong individuals into a cohesive unit that works smooth from before sun up, to well past sunset! We have to thank everyone involved again and again, as we feel fortunate to work with so many great people. Here’s a quick look at those involved!
Our Teams in Belize and Hawaii
Our Fearless Creative and Art Directors, Jed and Beth
The digi techs, keeping it all together, Ben and Jess
The backbones, our assistants Erica, Fernando, Jake, and Steve
Our makeup and Styling teams, April, Brynn, Teresa, Suzy, and Veronica
And just some of the hired muscle!
All involved worked tirelessly through the days, battling some fairly intense weather days filled with wind and rain, to produce another great catalog that we are all proud of!
Keep an eye out in your mailbox for the Summer book coming your way, and if you have a chance, check Athleta out in person at one of there many new retail outlets around the country!
Earlier this year, Lori Adamski-Peek and team got a chance to work with a couple great US Olympic athletes for a project with Kellogg’s packaging of some of their great breakfast products. We always have a great time meeting and working with athletes of the highest degree, and these two had personalties to match their talents!
Below is a quick glimpse at our time in studio with Olympic swimmer Summer Sanders, a multiple medal winner in the 1992 Summer games, and current correspondent for NBC Sports. An old friend of sorts, Summer is a Park City local these days, and lucky for us we’ve had the pleasure of working with her before.
Next was one of the rising talents of the men’s US soccer team Juan Agudelo. HeÂ became the youngest player ever to score for the U.S. national team in the modern era (17 years, 11 months old), and now plays for the New York Red Bulls in MLS. Juan is a great kid with a very bright future a head of him. Cool, calm, and humble, the afternoon went quick and smooth while Juan’s mother sat in studio with us as Juan hammed it up for the camera in a Hobooken, N.J. studio.
When you live in a place thatâs buried under the snow for half the year, I canât tell you how hard it is to pack and leave during one of the few months of summer. Itâs even harder when the trip requires you to pack ski gear and winter clothes. July in Park City, Utah is absolutely glorious. But most summers, my crew and I end up doing a shoot for the next winter. And when you want winter conditions in July, you need to head south, really far south.
This past July, we ended up in Wanaka, New Zealand, the insanely scenic area where much of the Lord of the Rings trilogy was filmed. The goal was a multi-sport winter shoot for the next winterâs Athleta campaign and catalog. And winter was certainly what we got. The day we left for New Zealand, it began snowing there and didnât stop for days. We arrived in a blizzard and by the time the models arrived a day later, the airport had shut down and they were stranded in Auckland for two days.
While the fresh snow made for some logistical challenges, it was a dream backdrop for our assignment. Picture remote mountain valleys with dramatic jagged peaks rising over a blue jewel of a lake. Access into this remote area was either by halting progress along winding snowpacked dirt roads (chains required) or via a slick shortcut: helicopter. New Zealand is known for its reputable helicopter pilots and our crew was flown by an immensely capable husband and wife team who collect choppers the way some couples collect art or shot glasses.
The helicopters flew us to a high mountain private chalet, which became our home base for ski shots. With views of Mount Aspiring and the Remarkables Range, how could we not fall in love with this place? Whare Kea Lodge is one of the coolest places Iâve ever stayed and I canât recommend it enough. From the Lodge, we ventured out each day in search of great backdrops for sport images. Our excellent mountain guide, Guy Cotter has an unbelievable amount of experience in high mountain ranges all over the world and made us feel very safe. If I ever decide to embark on a Himalayan expedition, I will definitely be using Guyâs company: Adventure Consultants.
Even in such a gorgeous area with such excellent crew members, ski shoots are hard work, especially for the models. The ski models might look relaxed and happy in the images, but there is nothing glamorous about ski modeling. Unless you love hiking uphill in ski boots over and over again, that is. The other sports we shot there included winter running, cross-country skiing and my personal favorite, dogsledding.
Not all sled dogs are friendly, but one of the dogs in this group, a fuzzy guy named Striker, was amiable and a complete glutton for attention. Chris, my second photographer/first assistant, and I are total suckers for dogs, and Striker just melted our hearts. Dog sledding is quite fast and not very precise, so I was really grateful for my Olympics photography background and was pleased to capture some great shots. I loved my own exhilarating ride on the sled and was impressed by how strong ten huskies can be.
For anyone planning a trip to the Wanaka area, I also highly recommend Te Wanaka Lodge, where we stayed for the first part of the shoot. This intimate, cozy lodge in town is run by Mandy and Wayne, who live there with their two young boys and grandmother. Their gracious hospitality and tasty cooking made for delightful evenings after long, cold days outside. Iâve been fortunate to travel to New Zealand several times over the recent years and love it more and more after each trip. If I were ever to live outside of the U.S., this small country with breathtaking landscapes rife for adventure is definitely my top choice.
If youâve explored this blog a bit, you already know that my crew and I get to do some really cool stuff for our job. So, itâs just an added bonus when a shoot is not just cool, but also inspiring.
This past spring we did a shoot for a Johnson & Johnson subsidiary, Depuy, who makes hardware for hip and knee replacements. Traveling all over the continent, we recorded the post-surgery lives of some amazing people who had experienced either double hip or double knee replacements.
Shooting alongside us was a film crew, helmed by Academy Award-nominated documentary director, Hubert Davis. Davis and his team were very gracious in letting my team (which consisted of my longtime assistant, Chris and tech guru, Ben, plus me) shoot stills during the midst of their motion shoot.
Howâs this for a crazy travel itinerary: Salt Lake City to Paducah, Kentucky. Kentucky to Toronto. Toronto to San Francisco. San Francisco to Vermont. Vermont to Salt Lake City. Pretty insane, right? Just getting to our first shoot location was an adventure. After a tornado closed the St. Louis airport, we were rerouted to Memphis, arriving with just enough time for an Easter morning detour to Graceland.
That visual espresso shot (shag carpet on the floors, walls and ceiling?!) got us pumped up to drive through a severe storm over flooded roads to the Paducah dairy farm run by Lisa and her family. The lingering storm made for some very interesting mud (dairy farm mud is unique stuff, as slippery as glass.) But, the weather held long enough us to capture a full day in the life of Lisa, who handled the complete takeover of her farm with no fuss. I guess after two knee replacements, a pesky camera crew in your space seems like nothing.
From there we were off to Toronto, where letters of recommendation and an iron clad carnet allowed us to lug our mountain of equipment through Canadian customs. In Toronto we shot in an old hospital that is now only used as a location for film and photography shoots. With no patients, the abandoned hospital gave off a creepy vibe, but our cheery patient, Rebecca, put us all at ease. After her two hip replacements, Rebecca returned to her job as a nurse and for this shoot, worked with a team of actors who played additional hospital staff. I was so amazed that Rebecca, who had no experience modeling or acting, could be so comfortable and easy in front not just one, but two cameras.
After the hospital shoot, it was back through customs to San Francisco, California to photograph John, a double hip and knee replacement patient. Even though heâs now retired, John is super energetic and leads a very active life, including working as a volunteer crossing guard, attending regular ballroom dance sessions, and recently completing a fundraising bike ride from San Francisco to Los Angeles! John does not let his surgeries slow him down at all. In fact, he made us feel kind of lazy.
The last leg of the trip took us to the complete opposite side of the country, to the tiny town of Newfane, Vermont, where we met up with Bill, a forest ranger in the impossibly dense, primeval-feeling Green Mountains. A recent double-knee replacement had enabled Bill to continue in his physically taxing job, which includes felling and clearly trees in very rugged terrain. Bill is a masterful storyteller who did not shy away from the more dangerous or gruesome details of his work. Several of his yarns ended with the ominous line ââ¦right to the head, dead instantly.â Needless to say, he had our full attention while we photographed him felling a 70-foot tree.
From Kentucky to Toronto, and from San Francisco to Vermont, the spirit of joyful perseverance and love of life exhibited by the people we met was totally contagious. Plus, it gave us something to think about during all those long hours in the air.