As an admirer of the Virginia Opera and itâ€™s mission to create transformative cultural experiences through passionate storytelling and beautiful music, I was more than excited to get the brief from one of my favorite creative directors Jamin Hoyle, â€œto make opera sexyâ€. Â Ultimately that meant tight portraits that would share the page with bold text. Â As stand alone pieces these images are unflinching, visceral representation of each opera. They are a stark departure from any lingering stereotypes that the Opera is a stuffy affair. Â Pascale Lemaire, Linh Nguyen and Viktoriia Bowers were brought in for wardrobe, hair and makeup, respectively, and were so phenomenal â€“ and their creativity and vision also pop right out of these photographs. Ultimately, the photos served as the launching point for a larger brand refurbishment that we conducted through the design of the brochure.