SERBIN COMMUNICATIONS, INC
LA / NY / UK

CORPORATE HEADQUARTERS
813 Reddick Street
Santa Barbara California 93103

805 963 0439 international calls
800 876 6425 toll-free in the US

WWW.AT-EDGE.COM

ApotheCARE Essentials

ApotheCARE Essentials

By |December 18th, 2017|Categories: Syndicated Content|

The theme of shooting plants and botanicals continues, this time for Unilever and  ApotheCARE Essentials.  Usually, clients tell me that they are either drawn to my images or that my style matches the visual identity of their products.  It was a flattering first to hear that my bio description of how I approach my work was synonymous to the outline of their brief.  With such agency-client-photographer alignment, our multi-day and multi-season project was bound to be worthwhile.  I really enjoyed the scientific element of this assignment, visualizing phyto-extraction.  It’s a pleasure to work precisely and in great detail to bring out the beauty of each ingredient.

Retouching by Leo Rocha & Tomo Hatano.  Special thanks to our botanical stylist Annie Edwards and my whole team for a smooth and inspiring production.  Also, Red Hook Catering – thanks for keeping all my collaborators & creatives happy every month!

Full image gallery: ApotheCARE Essentials

ApotheCARE EssentialsApotheCARE EssentialsApotheCARE EssentialsApotheCARE Essentials