When Jackie Anzaldi and Mike Lubrano from FCB/Garfinkel NYC called us for FDA’s Nationwide Anti-Smoking Campaign it instantly seemed a strong possibility for a great project. I am thrilled to share the final results of our collaboration; The Real Cost Campaign is running in most major markets across the country as large posters in Bus Shelters and in Subways.Â It is designed to dissuade young people from starting cigarette smoking and to remind others how toxic and dangerous nicotine addiction is.Â The Monsters were created by the most amazing effects company I’ve ever worked with, Legacy Effects.
It is especially gratifying to make powerful images such as these in the service of making a positive difference in the world. If a single kid sees these images and decides not to begin smoking this campaign is a smash success.
See full post here: PORTO BLOG2015-01-13.