Andric was hired by Aimia and Montreal’s Cossette Agency to shoot a national ad campaign to promote Aeroplan, Aimia’s travel and loyalty reward program. The complex assignment titled “And You’re There…” was developed in tandem with a TV commercial concept and entailed seven “grand” location images with extensive CGI integration that worked across multiple mediums and a total of 160 formats. Final destinations included the Canadian Rockies, the California redwoods, San Francisco, Death Valley, Nevada’s Valley of Fire, Arizona’s Lake Powell, and an Oregon beach.
CD: Louis-Hugo Marchand
AD: Myriam Turenne
AB: Monique Boisvert
Production planner/associate producer/assistant/scout: Raymond Graber
Producer California: Will Taylor
Producer Toronto: Aarin MacKay
CGI: ADDITIVE Studios in London