ADVERTISING: THE ARIZONA LOTTERYWindfall Willie returns to…

ADVERTISING: THE ARIZONA LOTTERYWindfall Willie returns to...

ADVERTISING: THE ARIZONA LOTTERYWindfall Willie returns to...

ADVERTISING: THE ARIZONA LOTTERYWindfall Willie returns to...

ADVERTISING: THE ARIZONA LOTTERY

Windfall Willie returns to reclaim his position as Arizona’s Chief Fun Officer.

Arizona first got to know Willie in 1981 as a simple hand-drawn character seen in the company’s logo and advertising efforts. Through the year’s his look and appearance evolved leading to a live action mascot iteration seen in their broadcast commercials in the mid 90s and early 2000s.

After some time away, Willie’s character is reintroduced and reimagined in human form as a wise and comedic character played by Mr Show’s writer and actor and comedian, John Ennis. 

Commissioned by OH Partners and postproduction by Portus Imaging.

See full post here: ART FAIR KEGGER2017-04-14.