For the last few years, we have been told many times, by many within the photo industry, that offering video in addition to still images would create more appeal to a client than stills alone.
Admittedly, at first we found the suggestion a bit frustrating. It’s hard enough to keep a proper photography business going and continue to produce strong, effective images as stills without adding the daunting task of the moving image. Fortunately, my time in undergrad was spent studying film and video (as well as photography) while Tiffany concentrated on photography and digital imaging. I spent a lot of time in dark, hot, windowless rooms cutting 16mm film on Steenbeck editors, manipulating that film on optical printers and rotoscoping stands. I also did a good bit of editing video in 1/2″ (VHS) and 3/4″ tape formats where you would load 2 video cassettes, 1 source and 1 record, into decks with shuttle dials used to find in and out points to set up your cuts. This is what is known as non-linear editing and it was a very laborious process that took up large amounts of time and effort (not to mention caffeine). By the time Tiffany and I were out and working in the world, we were pursuing still photography as our career path and therefore left the moving image behind.
With the new pressure to add video to our list of talents/ services, I undertook the process of teaching myself about digital video and non-linear editing. Even with my (distant) background, the learning curve was steep and a bit overwhelming, but I quickly discovered how much I loved it and how so much of what I had learned through photography, digital imaging and even painting could inform this new endeavor for me and our business. I’ve started small, teaching myself Adobe Premier and After Effects. This is still very much an ongoing process, doing small motion tests, modest edits for personal projects, etc. We didÂ manage to wrangle a small paying job or two as I fumbled around with this new medium, learning as I go.